Common use of IDENTIFYING TARGET AUDIENCES Clause in Contracts

IDENTIFYING TARGET AUDIENCES. While most of our discussion so far has been about intended users, there are many potential audiences for demand creation messaging, including: • Intended users / members of priority populations • Influencers who can impact intended users’ decision-making about HIVST (partners, friends and family, community members and leaders, peers, faith-based sector, media, including social media influencers, primary care providers, etc.) • Distributors (pharmacists, doctors, CBDs, etc.) • Policymakers, regulators and funders You will need to make a decision about how much time, effort and resources to allocate to each of these groups. Ideally, the insight you gained through your consumer and market research will help you evaluate their relative importance in terms of convincing more intended users to take advantage of HIVST and related services.

IDENTIFYING TARGET AUDIENCES. While most of our discussion so far has been about intended users, there are many potential audiences for demand creation messaging, including: • Intended users / members of priority populations • Influencers who can impact intended users’ decision-making about HIVST (partners, friends and family, community members and leaders, peers, faith-based sector, media, including social media influencers, primary care providers, etc.) • Distributors (pharmacists, doctors, CBDs, etc.) • Policymakers, regulators and funders You will need to make a decision about how much time, effort and resources to allocate to each of these groups. Ideally, the insight you gained through your consumer and market research will help you evaluate their relative importance in terms of convincing more intended users to take advantage of HIVST and related services.