Common use of Equivalent Effort Clause in Contracts

Equivalent Effort. In selling advertising inventory and providing advertising services hereunder, N2K will carry out such services with substantially the same diligence and vigor as it employs when selling, managing or maintaining similar advertising on its own services and Web sites. Without limiting the foregoing, in the event N2K approaches a prospective advertiser with spots for one or more of its own services and Web sites as well as for the Service Ad Inventory, N2K shall not unreasonably favor its own Web site, or the Web site or services of any third party, over the Service. [****]