Common use of Demographic Information Clause in Contracts

Demographic Information. Except as provided below and excluding personal identifying information, NetZero agrees to provide LookSmart with the demographic and consumer data which NetZero collects during registration and compiles from its subscribers accessing the Co-branded Start Page for the sole purpose of enabling LookSmart to better target content, e-commerce and advertising opportunities to NetZero's subscribers. LookSmart agrees that such data is proprietary to NetZero and in no event shall LookSmart disclose, analyze, compile, sell or otherwise use such data for any other purpose. Furthermore, NetZero's obligation to provide such data and LookSmart's use of such data shall be subject in all respects to, and shall comply with, all current and future applicable laws, rules, regulations and orders regarding the collection, retention, use, dissemination and confidentiality of such data, and to all current and future policies and procedures of NetZero regarding the same. NetZero shall not use its policies and procedures to deny LookSmart access to the data referred to above unless such policies and procedures are reasonably designed to ensure NetZero's compliance with current and future applicable laws, rules, regulations or orders.