Common use of Creative Services Clause in Contracts

Creative Services. Upon Licensee’s request from time to time, MSLO shall design, produce and approve specifications related to product labeling, Packaging Materials, Consumer Facings, Advertising Materials, Advertising Strategies, graphic services, photography, pre-press and/or other Exploitation Materials (together, the “Creative Services”). After receipt of a written request for Creative Services from Licensee in a form acceptable to MSLO, MSLO shall, within a reasonable time (not to exceed 30 business days), provide to Licensee a proposal with respect to such Creative Services, setting forth the scope of the Creative Services to be performed and the budget therefor (the “Creative Services Proposal”). Licensee shall notify MSLO within ten (10) days of a Creative Services Proposal whether it accepts the Creative Services Proposal. If Licensee accepts the Creative Services Proposal within such time frame, then MSLO shall perform the Creative Services described in the Creative Services Proposal. If Licensee does not accept the Creative Services Proposal, or if MSLO does not exercise its rights with respect to any or all of the Creative Services, Licensee shall be free to obtain the applicable Creative Services from another provider using the Brand Guidelines provided by MSLO, provided, however, that all of MSLO’s approval rights pursuant to this Agreement remain in effect with respect to any and all work generated by such service providers to be used in connection with any Licensed Product or advertising or promotion related thereto and that MSLO shall use its best efforts to work within Licensee’s creative production timeline in order to meet media insertion and airdates, provided Licensee timely submits such information. Unless otherwise set forth in the Creative Services Proposal, Licensee shall pay MSLO for any Creative Services performed by MSLO or its outside providers hereunder in accordance with the Creative Services Proposal within thirty (30) days of receipt of invoice therefor and also shall reimburse MSLO for all costs (including without limitation travel, staffing, art direction and design, copyrighting, art production, digital image correction and enhancement, retouching, styling and showroom display, web design and production, finished artwork, mechanicals, photo shoots, photography costs, etc.) to be incurred by MSLO in connection with the preparation and provision of such Creative Services in accordance with the Creative Services Proposal, provided such cost estimates are pre-approved by Licensee. {***}.

Creative Services. Upon Licensor may, at Licensee’s request from time to timerequest, MSLO shall provide services consisting of design, produce and approve production, preparation of specifications related to product labeling, Packaging Materials, Consumer Facings, Advertising Materials, Advertising Strategiesfor, graphic services, photography, pre-press and/or other creative services related to the Exploitation Materials (togethercollectively, the “Creative Services”). After receipt of a written request for Creative Services from Licensee in a form acceptable to MSLOLicensee, MSLO Licensor shall, within a reasonable time (not to exceed 30 business days)time, provide to Licensee a proposal with respect to such Creative Services, setting forth the scope of the Creative Services to be performed performed, the budget for them and the budget therefor fees to be paid for them (the “Creative Services Proposal”). Licensee shall notify MSLO Licensor within ten (10) days of its receipt of a Creative Services Proposal whether it accepts the Creative Services Proposal. If Licensee accepts the Creative Services Proposal within such time frame, then MSLO Licensor shall perform the Creative Services described in the Creative Services Proposal. If Licensee does not accept the Creative Services Proposal, or if MSLO does not exercise its rights with respect to any or all of the Creative Services, Licensee shall be free to obtain the applicable Creative Services from another provider using the Brand Guidelines provided by MSLOprovider, provided, however, that all of MSLOLicensor’s approval rights pursuant to this Agreement remain in effect with respect to any and all work generated by such service providers to be used in connection with any Licensed Covered Product or advertising or promotion related thereto and that MSLO shall use its best efforts to work within Licensee’s creative production timeline in order to meet media insertion and airdates, provided Licensee timely submits such informationExploitation Materials. Unless otherwise set forth in the Creative Services Proposal, Licensee shall pay MSLO Licensor for any Creative Services performed by MSLO Licensor or its Licensor’s outside providers hereunder in accordance with the Creative Services Proposal within thirty (30) days of receipt of invoice therefor and also shall reimburse MSLO Licensor’s invoice, including reimbursement for all costs (including without limitation travel, staffing, art direction and design, copyrighting, art production, digital image correction and enhancement, retouching, styling and showroom display, web design and productionstudio equipment, finished artwork, mechanicals, photo shoots, photography costs, etc.) to be incurred by MSLO Licensor in connection with the preparation and provision of such Creative Services in accordance with the Creative Services Proposal, provided such cost estimates are pre-approved by Licensee. {***}Services.