Connection and relevance Sample Clauses

Connection and relevance.  Extent to which approach engages the audience, is it simple and straightforward  Do people think the creative is aimed at them or someone else? Would they take notice?  Source of the power of cut through: which factors work most strongly/any detractions and why  Extent to which primary vs secondary audience engage and identify with messages/ executions  Do they understand what it is saying/asking?