Compliance with Opt. Out/Opt-In Requirements. Advertiser understands and agrees that the SMS will be subject to applicable laws, regulations and Guidelines regarding consumer disclosure and consent and Advertiser is responsible for complying with such laws, regulations and Guidelines. Without limiting the foregoing, Media Outlet Parties reserves the right to send SMS only to those consumers who have initiated contact with Media Outlet Parties in response to a promotion or call to action in another medium (e.g., a 30 second Ad that prompts viewers to participate in special offers such as coupons, voting or sweepstakes), to give such consumers the right to opt- out of receiving any future mobile messages (which opt-out right will be included in the initial message to a consumer) and to require such consumers to opt-in to receive any additional text messages relating to the Advertiser’s product or services (which opt-in choice will be included in the second message to the consumer). If the consumer does not opt-in to the second message, then Media Outlet Parties reserve the right to cease to transmit any additional mobile text messages to such consumer. Advertiser agrees to include in the Advertiser Content and SMS campaign process an option that permits consumers to immediately cease receiving the SMS by replying to such message with the word “Stop”. Further, Advertiser is responsible for including in the Advertiser Content disclosures of the fact that Wireless Carrier costs (such as messaging fees and data transmission fees) may apply, as required by law and any applicable Guidelines and for complying with any other laws or regulations that apply to specific types of SMS (e.g., laws governing the conduct of sweepstakes and contests). To the extent that any applicable “terms and conditions” apply to certain SMS, Advertiser will make such terms and conditions available to consumers in accordance with the applicable Guidelines and applicable law.
