Brand Standards and Managers Control Clause Samples

Brand Standards and Managers Control. 6.1 Brand Standards. Manager shall operate each Hotel, as applicable, either as an AmeriSuite or Prime Hotels & Resorts hotel in accordance with the terms of this Agreement, the applicable Brand Standards and the Operating Standards. Manager and its affiliates which own the System Marks and Brand Standards reserve the right to revise and amend the System Marks or Brand Standards from time to time on a non-discriminatory basis; provided, however, substantially all of the hotels comprising the Prime Hotel & Resorts brand shall at all times be upscale full-service hotels with appropriate amenities, furnishings and services and substantially all of the hotels comprising the AmeriSuite brand shall at all times be midscale or upscale all-suite limited services with appropriate amenities furnishings and services. Owner also agrees that the Hotels will be required to participate in applicable Brand-wide or area programs that are implemented after the date hereof from time to time by Manager or its Affiliates with respect to the applicable Brand. The allocable cost of participation in such programs (to the extent not duplicative of the services for which the Management Fee is being paid or are not on account of a franchise royalty, management or other similar fee), shall be Operating Costs of the Hotels to the extent the same are consistent in all material respects with the amounts for the same included in the applicable Annual Budget. During the Term, Owner shall not change the brand(s) of the Hotels so long as this Agreement is in full force and effect and there is no Manager Event of Default.

Brand Standards and Managers Control