Advertising Showroom. 7.1 Licensee shall exercise its best efforts to promote and advertise Articles in the various appropriate media throughout the Territory as may be approved by Licensor.
Advertising Showroom. 6.1 (a) The Licensor Group shall promote, market and advertise the Licensed Xxxx and shall administer the budget for such advertising, marketing and promotion. As a contribution to said advertising, marketing and promotion, Licensee shall pay to Licensor Group a fee (the "ADVERTISING FEE") for each Annual Period in an amount equal to * * *: (i) the actual * for such Annual Period; and (ii) the * * *, as such term is defined below, for such Annual Period. During each Annual Period, Licensee shall pay the Advertising Fee to Licensor Group in equal installments at the same time installments of Guaranteed Minimum Royalty, as such term is defined in Paragraph 7.1 below, for such Annual Period are payable hereunder. Each such installment shall total, at a minimum, * * * of the total minimum Advertising Fee based upon *, despite prior payments in any given Annual Period. Any additional Advertising Fee payable to Licensor Group, or any refund of Advertising Fee payable to Licensee, for an Annual Period shall be accounted for and paid in the same manner and at the same time that Sales Royalty, as such term is defined below, is to be accounted for and paid hereunder.
Advertising Showroom. 6.1 (a) Licensor shall promote, market and advertise the Licensed Marks and shall administer the budget for such advertising, marketing and promotion. As a contribution to said advertising, marketing and promotion, Licensee shall pay to Licensor a fee (the "ADVERTISING FEE") for each Annual Period in an amount equal to ***** percent (**%) of the higher of: (i) the actual Net Sales by gender for such Annual Period; and (ii) the Guaranteed Minimum Net Sales by gender, as such term is defined below, for such Annual Period. During each Annual Period, Licensee shall pay the Advertising Fee to Licensor in installments by gender proportional to and at the same time as installments of Guaranteed Minimum Royalty, as such term is defined below, for such Annual Period are payable hereunder. Any additional Advertising Fee payable to Licensor, or any refund of Advertising Fee payable to Licensee, for an Annual Period shall be accounted for and paid in the same manner and at the same time that Sales Royalty, as such term is defined below, is to be accounted for and paid hereunder. The Advertising Fee for each gender for each Annual Period shall be credited for the same Annual Period by gender. No payment of Advertising Fee for any Annual Period in excess of the minimum Advertising Fee by gender for such Annual Period shall be credited against the minimum Advertising Fee by gender for any other Annual Period. Under no circumstances shall the minimum Advertising Fee be refundable.
Advertising Showroom
