Common use of Advertising Expenditures Clause in Contracts

Advertising Expenditures. Licensor shall spend the amounts received from Licensee pursuant to Paragraphs 7.1 and 7.2 above, as well as the Excess Advertising Payments received pursuant to Paragraph 2.7(c) above, for the purpose of promoting the Licensed Products and the Trademark in any manner Licensor, in its sole discretion, deems appropriate. -------------------------------------------------------------------------------- Such expenditures shall include, without limitation, creative, marketing, advertising, public relations, special events and promotions, media and production, administration and other costs related to all of the foregoing. All amounts received by Licensor from Licensee pursuant to Paragraphs 7.1 and 7.2 above, which are a result of sales in Canada shall be directed by Licensor to be spent in Canada. Within sixty (60) days of the end of each Annual Period, Licensor shall provide to Licensee a statement of advertising including the Licensed Products placed during that Annual Period and the cost of such advertising. In the event that the cost of such advertising is less than the total advertising payments made by Licensee to Licensor for that Annual Period, Licensor agrees to place additional advertising in an amount equal to the shortage during the first quarter of the next Annual Period. Any apportionment of advertising costs among the Licensed Products and other products bearing the Trademark shall be made by Licensor in its sole discretion. Licensor shall make its best efforts to have Licensed Products appear in advertising placed by Licensor if the model's feet are visible and the model is wearing shoes.

Advertising Expenditures. Licensor shall spend the amounts received from Licensee pursuant to Paragraphs 7.1 and 7.2 above, as well as the Excess Advertising Payments received pursuant to Paragraph 2.7(c) above, for the purpose of promoting the Licensed Products and the Trademark in any manner Licensor, in its sole discretion, deems appropriate. -------------------------------------------------------------------------------- ------------------------------------------------------------------------------- ------------------------------------------------------------------------------- --------------------. Such expenditures shall include, without limitation, creative, marketing, advertising, public relations, special events and promotions, media and production, administration and other costs related to all of the foregoing. All amounts received by Licensor from Licensee pursuant to Paragraphs 7.1 and 7.2 above, which are a result of sales in Canada shall be directed by Licensor to be spent in Canada. Within sixty (60) days of the end of each Annual Period, Licensor shall provide to Licensee a statement of advertising including the Licensed Products placed during that Annual Period and the cost of such advertising. In the event that the cost of such advertising is less than the total advertising payments made by Licensee to Licensor for that Annual Period, Licensor agrees to place additional advertising in an amount equal to the shortage during the first quarter of the next Annual Period. Any apportionment of advertising costs among the Licensed Products and other products bearing the Trademark shall be made by Licensor in its sole discretion. Licensor shall make its best efforts to have Licensed Products appear in advertising placed by Licensor if the model's feet are visible and the model is wearing shoes.