0001193125-05-248557 Sample Contracts

MANAGED SERVICES AGREEMENT
Managed Services Agreement • December 23rd, 2005 • dELiAs, Inc. • Retail-catalog & mail-order houses • New York

This Managed Services Agreement (#2005-292) is entered into as of December 19, 2005 (the “Execution Date”) by and between Alloy Inc., a Delaware corporation having an office at 151 W. 26th Street, 11th Floor, New York, NY 10001 (“ALLOY”), and dELiA*s, Inc. having an office at 435 Hudson Street, New York, NY 100114 (“dELiA*s”).

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CALL CENTER SERVICES AGREEMENT BY AND BETWEEN AMG DIRECT, LLC AND ON CAMPUS MARKETING, LLC DATED AS OF DECEMBER 19, 2005
Call Center Services Agreement • December 23rd, 2005 • dELiAs, Inc. • Retail-catalog & mail-order houses • New York

THIS CALL CENTER SERVICES AGREEMENT is made and entered into as of December 19, 2005 by and between AMG Direct, LLC (hereinafter “Contact Center”), a Delaware limited liability company and an indirect, wholly-owned subsidiary of Alloy, Inc. (“Alloy”), and On Campus Marketing, LLC, a Delaware limited liability company and an indirect, wholly-owned subsidiary of Alloy.

PROFESSIONAL SERVICES AGREEMENT
Professional Services Agreement • December 23rd, 2005 • dELiAs, Inc. • Retail-catalog & mail-order houses • New York

This Professional Services Agreement (#2005-0001) is entered into as of December 19, 2005 (the “Execution Date”) by and between Alloy Inc., a Delaware corporation having an office at 151 W. 26th Street, 11th Floor, New York, NY 10001 (“ALLOY”), and dELiA*s, Inc having an office at 435 Hudson Street, New York, NY 100114 (“dELiA*s”).

DATABASE TRANSFER AGREEMENT
Database Transfer Agreement • December 23rd, 2005 • dELiAs, Inc. • Retail-catalog & mail-order houses • New York

THIS DATABASE TRANSFER AGREEMENT (this “Agreement”) is made and entered into December 19, 2005 (the “Effective Date”) by and between Alloy Merchandising, LLC, a Delaware limited liability company (“Transferor”), and 360 Youth, LLC, a Delaware limited liability company (“Transferee”). Capitalized terms not defined herein shall have the meaning ascribed to such terms in the Distribution Agreement by and between Alloy, Inc. (“Alloy”) and dELiA*s, Inc. (“dELiA*s”) dated as of December 12, 2005 (the “Distribution Agreement”)

TAX SEPARATION AGREEMENT between ALLOY, INC. and dELiA*S, INC. Dated as of December 19, 2005
Tax Separation Agreement • December 23rd, 2005 • dELiAs, Inc. • Retail-catalog & mail-order houses • New York

TAX SEPARATION AGREEMENT, dated as of December 19, 2005, by and between Alloy, Inc., a Delaware corporation (“Alloy”), and dELiA*s, Inc., a Delaware corporation and wholly-owned subsidiary of Alloy.

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