Commercialization of Product. Eton shall use commercially reasonable efforts to commercialize Product in the Territory.
Commercialization of Product. (a) BLS Responsibilities. BLS shall be solely responsible for commercializing Product in the Field in the Territory in accordance with to the terms and conditions of this Agreement. It is anticipated that BLS may enter into distribution and supply agreements with its Affiliates or Third Parties for the commercialization of the Product in the Territory. Further, regardless of whether ACADIA exercises the Co-Promotion Option as provided in Section 5.2 below, during the Term, BLS shall have the exclusive right and responsibility, which may carried out by BLS itself or its Distributors or Sublicensees, to commercialize Product in the Field in the Territory, including, but not limited to:
Commercialization of Product. To Sellers’ Knowledge, there are no facts or circumstances that, when taken together with all other relevant facts and circumstances known to Sellers, management of the Company has determined would reasonably be expected to adversely affect the commercialization of any product of the Business in a manner that would reasonably be expected to result in a Seller Material Adverse Effect.
Commercialization of Product. Except as provided in Section 9.5, PTI and its Affiliates, licensees, sublicensees, transferees and successors shall have the exclusive rights to develop, commercialize, market, sell and distribute any or all Products throughout the Territory.
Commercialization of Product. NPS is and will be solely responsible for the commercialization of the Product in the Territory at NPS's expense. NPS shall have the right to commercialize the Product through Affiliates, sublicensees or distributors. NPS shall launch, market and sell the Product in the countries of the Territory in which NPS at its sole discretion finds the marketing financially feasible as soon as reasonably possible after receipt of marketing authorization, pricing and reimbursement approval for the Product in such country (but only if such foregoing approvals are obtained). Subject to the immediately preceding sentence, NPS will promote, market, sell and distribute the Product in the Territory by applying efforts and resources as reasonably required to capture the commercial potential of the Product throughout the Territory and at least equal to the efforts and resources normally used by a similarly situated pharmaceutical company for a product owned by it which has a similar market potential and is at a similar stage in its product life cycle as the Product. All efforts of NPS's Affiliates, sublicensees or distributors will be considered efforts of NPS for purposes of determining NPS's compliance with such obligations.
Commercialization of Product. 3.3.1 deCODE shall exercise reasonable commercial efforts ("reasonable commercial efforts" shall mean the same degree of diligence that deCODE, in its business judgment, would exercise in pursuing the commercialization of comparable products with comparable sales potential in comparable markets, it being understood that reasonable commercial efforts will in no event require deCODE to take any action that would be reasonably likely to result in a breach of any other provision of this Agreement or any other agreement to which deCODE is a party existing on the Effective Date, or that deCODE in good faith believes may violate any applicable law, regulation, rule, order, permit, direction or license of any court or governmental authority having appropriate jurisdiction over deCODE ) to market PRODUCT in the TERRITORY.
Commercialization of Product. VIACELL shall use commercially reasonable efforts to commercialize products made using the Cell Separation Kits.
Commercialization of Product. Subject to the terms and conditions of this Agreement (including Section 4.11 and Section 4.12), Lung Rx shall control, and be solely responsible for the costs and expenses associated with, the Commercialization of the Product in the Territory.
Commercialization of Product. (a) Brii Bio Responsibilities. Brii Bio shall have the exclusive right and responsibility for commercializing Licensed Products in the Field in the Licensed Territory in accordance with the terms and conditions of this Agreement. Commercialization of Licensed Products shall include, but not be limited to:
Commercialization of Product. Pursuant to and subject to the terms of this Agreement, VBI shall use its Commercially Reasonable Efforts to commercialize the Product in the Territory, with the goal of obtaining Regulatory Approval and commercial sales of the Product in the Target Countries. Within *** days of the Effective Date, the Parties agree to jointly submit to the JSC for approval by the Parties a commercialization plan for the Americas and Israel (the “Commercialization Plan for the Americas and Israel”) that identifies Target Countries and describes the obtaining of Regulatory Approval in Target Countries. Either Party may, from time to time, submit amendments, modifications or updates to the Commercialization Plan for the Americas and Israel to the JSC for approval by the Parties. VBI agrees to use its Commercially Reasonable Efforts to conduct its development work consistent with the Commercialization Plan for the Americas and Israel. Each Party shall cooperate with and provide reasonable support to the other Party in such Party’s conduct of development as provided in the Commercialization Plan for the Americas and Israel.
